Ebonics - 979 Words

Ebonics, which stands for Ebony + Phonics is a new term that Linguistics use to describe Black Dialect or Black English or many of the other names that it has been given for more that 350 years.. has been in the news recently but it is definitely not a new topic. brbrEbonics is a language that is a combination of proper English and a combination of African languages. Because of this combination a pattern was formed on how certain words are said such as this and that, would be pronounced dis and dat. In all words the Th. sound sounded like a D. There was also another pattern formed such as, no tense indicated in the verb, no r sound and no consonant pairs. These are just some of the many patterns that were created when†¦show more content†¦in the way,brI dont expect to staybrMuch longer herebrRun to JesusNshun the dangerbrI dont expect to staybrMuch longer here.briUnknown/ibrbrThis is one of the spiritual song during slavery. It is not written in Ebonics but when the slaves s ong the song their masters still had no idea what the were talking about. Masters figured that their slaves didnt know left from right and called their language gibberish. The Masters didnt realize that this song meant that the slaves were going to escape to a free state and get away from all the dangers and the pain they suffered during slavery.brbrThis proves that Ebonics has been around for many years and will be around for a long time. This was a language that was forced upon people. It then passed from generation to generation. Ebonics has improved from the early 1600s to now but some of the improper English still stands today. This tells where Ebonics originated from.brbrbBibliogaphy/bbrliFisher, Julene E Dont Be a Geek; Learn How Black English Has Enriched The Language The Salt Lake Tribune MSN Internet (1996) p1brliLee, Felicia R Lingering Conflict in the Schools: Black Dialect vs. Standard Speech, The New York Times. MSN Internet (1994)brliLewis, Brian C. Black English: It s History and Its Role in the Education Of Our Children The ThreeTwelve Group MSN InternetShow MoreRelatedThe African Vernacular English1850 Words   |  7 Pages Ya’ll be thinkin’ ebonics be messin’ wit Standard English, but it be enrichin’ it in a lotta ways. If you did not quite understand the first sentence, here is a â€Å"proper† translation; many people believe that African-American English negatively affects Standard English, but it actually enriches it in various ways. Black English, Ebonics, ghetto talk, slang, and Black Vernacular are all different words or phrases used to describe the African-American Vernacular English (AAVE) language. There are certainRead MoreAfrican American Vernacular English (Aave)1503 Words   |  7 PagesPsychologist Robert Williams coined the term Ebonics in 1973. He combined the words ebony and phonics to create Ebonics, black speech sounds. In Ebonics: The True Language of Black Folks, he asserts Ebonics as the â€Å"linguistic and paralinguistic features which on a concentric continuum represent the communicative competence of the West African, Caribbean, and United States† (Williams 24). However, over time Ebonics gained a negative connotation. Ebonics is associated with slang, marginal and deficientRead MoreReflection Of Ebonics1741 Words   |  7 Pagesoutsiders. In my life, Ebonics had revealed an unique aspect of how my parents and distant relatives influenced my understanding of the Afrocentric dialect of the English language. In addition, it revealed how I communicate to my family and friends and the distinction of my reading between Ebonics and Old English during my high school years. Not to mention, for those who may not know what Ebonics is, Ebonics was the first dialect of the English language by African- Americans. Ebonics also known as AfricanRead More Ebonics Essay852 Words   |  4 PagesEbonics Ebonics, which stands for Ebony + Phonics is a new term that Linguistics use to describe Black Dialect or Black English or many of the other names that it has been given for more than 350 years. Ebonics is a language that is a combination of proper English and a combination of African languages. This combination pattern was formed on how certain words are pronounced such as, this and that, would be pronounced dis and dat in Ebonics. In most Ebonics words with the Th. soundRead MoreEssay about ebonics1044 Words   |  5 Pages Ebonics means black speech (a blend of the words ebony black and phonics sounds). The phrase was created in 1973 by a group of black scholars who disliked the negative connotations of terms like Nonstandard Negro English that had been coined in the 1960s when the first modern large-scale linguistic studies of African American speech communities began. However, the term Ebonics never caught on amongst linguists, much less among the general public. That all changed with the Ebonics controversyRead MoreWhat is Ebonics? Essay1197 Words   |  5 Pagesthe socially acceptable or proper form of language. Even though blacks willing learned English, the African-American community language has always been distinctive, and only for blacks to embrace and understand. The Black American English known as Ebonics became a topic of controversy in 1996, and is still debated as a critical language for African-Americans. Who says the only language in America should be English and why is it important for African-Americans to have their own language? National identityRead More Ebonics In Schools Essay1071 Words   |  5 Pages Ebonics in Schools Many black individuals have played their part in Americas history. Has the Oakland School gone too far by wanting to teach a black slang language in school. In this paper, you will see the peoples, teachers, and the students opinion as well as the Senate. A lot of people are speaking out on the subject, especially actors. Arsenio Hall replied to reporters â€Å"When I heard somebody from Oakland say the word genetic, on TV, I ran into the kitchen so I didnt have to be mad at anybodyRead More Ebonics Essay example615 Words   |  3 Pages Ebonics The other day I was talking on the subject of Ebonics. I feel Ebonics should be a language. I mean black adolescents that are seen as stupid and non-educated mostly use it. The talk compelled me to do some extensive studying on the subject. nbsp;nbsp;nbsp;nbsp;nbsp;Ebonics is the new academicianamp;#8217;s jargon or buzzword for what we used to call amp;#8220;Black English.; Ebonics comes from the root word Ebony that means black or dark. So since Ebonics is considered Black EnglishRead MoreEssay about Ebonics3741 Words   |  15 PagesEbonics INTRODUCTION The main topic of this paper is the USA, and I have chosen to concentrate on a fairly new issue, the language know as Ebonics. There have always been changes in the English language. This is how the language came about and evolved from standard British English to American English. During the last few years, as the world has become more sensitive to the rights of minorities, women, animals, etc. a new form of changes has taken place. These changes have becomeRead More Is Ebonics a Language? Essay example918 Words   |  4 Pages Ebonics Is (or Is Not) a Language nbsp;nbsp;nbsp;nbsp;nbsp;Before getting into any great detail concerning the complexity of what language is and its relationship with the term Ebonics, Ebonics must first be defined. It is considered to be best described as â€Å"black speech† and therefore can be referred to as an â€Å"undefined language.† Many consider language to be a spoken tongue belonging to a nationality of people, so in general, and for the sake of clarity in this work, language is a general

Analysis Of The Movie Temple Grandin - 903 Words

During class, the teacher showed us two movies during the course of the semester revealing the lives of two important people and their significance of their actions.. The first movie was â€Å"Temple Grandin†, which told a story of a young woman who suffered repeated setbacks from her autism throughout the entirety of her life. Mostly, ridiculed by her peers and even in her male dominated profession, Animal Agriculture. Grandin remain persistent in achieving her goals and eventually overcame her oppositions one by one. Similarly, â€Å"Invictus† follows the familiar theme of rising against adversary with Nelson Mandela sworn into office after the disintegration of the South Africa’s apartheid, the nation suffers low morale and division among each other. The Springboks, the national rugby team suffers criticism among the African, due to the colors representing the history of apartheid. Mandela embraced the Rugby team and encourage them to win the 1995 World Cup in order to unify the entire nation, with support of the president and the South African people the team eventually won the Cup and achieve unification. Overall, I believe â€Å"Temple Grandin† delivered the better picture than â€Å"Invictus† due to the use of flashbacks at moments to illustrate the story, accuracy in depicting the character, and suspense at certain parts of the film enhance my perspective. First, the use of flashbacks in â€Å"Temple Grandin† helped create a level of atmosphere dealing with the troubled history of especiallyShow MoreRelatedMovie Analysis : Temple Grandin993 Words   |  4 Pagesfor why either the movie Temple Grandin or Inviticus are worthy of these awards. The first award that I will be voting on is Best Picture. First I want to talk a little about the movie Temple Grandin, this movie is about a woman with autism, and the movie portrays her struggles and accomplishments throughout the film. The movie begins when Temple’s mother Eustacia refused the diagnosis of autism given to her daughter that she is to be put in an institution for others like Temple. Eustacia insteadRead MoreMovie Analysis : Temple Grandin932 Words   |  4 Pages Temple Grandin is a film that relies heavily on mise en scene to show audiences the amazing way into which those with autism can see the world and perceive and then solve problems they are faced with on a d aily basis. The filmmakers cleverly use mise en scene to help communicate the central theme of the film of being different, not less. It gives viewers a way to relate to Temple, to see and understand what her world is like. They are able to spend the length of the film in her shoes and learnRead MoreAnalysis Of Temple Grandin, An Autistic Woman1217 Words   |  5 PagesIn the movie Temple Grandin, an autistic woman, who overcame the limitations imposed on her by her condition earned a PH.D and an expert in the field of animal agriculture. She did not speak until the age of four, she was also sensitive to sound and touch, and had difficulty throughout high school, mostly dealing with people and the social part of life. She is most widely known for creating her â€Å"hug box,† recognized today as a way of relieving stress and anxiety in autistic children. Temple is alsoRead MoreIn Recent Years, The Prevalence Of Autism Spectrum Disorder1357 Words   |  6 Pagesrights moveme nt (Ward 1999). One of the well-known self-advocates for ASD is Temple Grandin. Dr. Grandin stresses the importance of using an individual’s strength instead of focusing on what they can’t do. For example, Grandin designed facilities that half the cattle in the United States are handled in today (2012). Another self-advocate is Owen Suskind. Owen’s story is portrayed in the movie Life, Animated. As shown in the movie, Owen also shares his story in conferences and speeches with people so theyRead More Autism in the Media Essay2151 Words   |  9 PagesCards (1993), and Molly (1999). I here examine these three films, each with an autistic main character, to evaluate the image of autism presented to the public and to discuss how that image has changed in the last fifteen years. However, before an analysis of the films, I will briefly overview autism as it is currently diagnosed and treated.    Autism is the label given to a set of behaviors summarized by the International Classification of Disease ICD-10 Handbook as1: 1. ImpairmentRead MoreGump Notes Essay7299 Words   |  30 Pagesfavorites. The dissociation between his apparent IQ and incredible intellectual achievements and his behavioral autistic tendencies are, so far, ignored and his cognitive features are misread as Intellectual Developmental disability. In the movie, Forest Gump, the character played by Tom Hanks fines remarkable inner strength to overcome life’s never ending problems and tragedies. In spite of limited abilities, Forest conquers every obstacles life throws at him and becomes a success.

Effective Business Communication Accordingâ€Myassignmenthelp.Com

Question: Discuss About The Effective Business Communication According? Answer: Introduction According to Robles, (2012) communication plays a very crucial role in the development of any MNC. While working in different countries, companies have to face various issues that affect its growth and also affect the brand name. This report has been prepared to resolve the various internal and external communication issues faced by an Australian MNC. Examples of communication channels used by other MNCs have also been considered so that proper strategies can be prepared. Good practices Communication channels used by other MNCs Communication has a significant role in the success of any business as researched by Stubbe, (2015). By considering this factor, there are various global companies all around the world which has adopted different ways to communicate with internal as well as external stakeholders. Apple Inc. is one of the biggest MNCs in the world which has its business in different countries. Shaganaa, (2014) added that company follows different kinds of strategies to communicate with its internal as well as external stakeholders. The company has created an online forum where employees can raise their voice, ideas as well as concerns. It allows the managers to focus their direction on points raised by employees. The company also holds monthly meetings with its stakeholders which help them to get a one-on-one experience with management where all the information regarding brand is discussed. Monthly newsletters are also published by Apple to help employees to get insight on directions of Apple Inc. It also allows them to inform employees about recent changes that are taking place in the company. Random audits are conducted to ensure that supply chain of a company is working effectively. Programs are organized for suppliers where good suppliers are appreciated, and all the issues are resolved which are faced by both parties as studied by Muema, (2012). Amazon is also one of the most popular and biggest MNCs in the world. Brown, (2012) provided information that CEO of Amazon believes that communication culture of the company should be friendly but intense so that it can allow employees to generate ideas and improve the experiences of customers. The company uses the latest communication channel like Slack to bridge the gap between CEO and front line employees (BETTS, 2015). Jeff Bezos provides complete company information via push notification and also appreciate the efforts of employees from time to time. Other than that, employee engagement surveys are also popular tools which are used by Amazon in order to track the attitude of employees. Recently as per Venkatesh, (2013), company has also introduced a real time cloud based platform called as Glint which allows them to understand employee engagement surveys and provide an interactive dashboard to raise different issues. The data then is compared with industry benchmarks, and chang es are made accordingly. According to Grunig, (2013) Tesco is one of the biggest retailers in the world which handles the various communication issues very effectively. It uses different types of internal and external channels to communicate with all its clients, and it has helped them to gain lots of success. Internal communication channels used by Tesco are a phone, emails, club cards, notices and reports. All these channels have proved to be effective and have allowed Tesco to provide timely information to employees. Our Tesco, (2017) added for external communication, that the company uses website, Tesco cards, video conferencing, social media, a television advertisement. All these channels allow the company to reach its potential customers and convey the products and services in a creative manner. In order to collect feedback from customers, the company provides feedback form to its customers and collects in then and there so that their real time experience can be noticed. Future Strategies Timely communication to all staff and clients One of the biggest issues that organization is facing in communicating to all its staff and clients is time and efficiency. There are several ways by which organization can cope up with this issue. One of the ways that MNC can include is organizing an open meeting with internal staffs as it will allow the leaders and managers to communicate their passion and the ways in which work has to be done in organization (Adrian, 2012). These meetings will allow managers as well as employees to hear and understand what leaders want to communicate and will also provide the opportunity to the employees to provide the feedback to upper management. These meetings can be organized in every branch of the company in all countries on a regular basis. However, if the board of directors wants to communicate anything to all the 8000 employees across nations, everyone can be connected via video conferencing. It will allow the directors to convey the aim and objective of organization and what is expected o ut of the employees. Other ways in which timely communication can be made with employees, as well as clients, can be via e-mails. Technology has made everyone advanced, and every person carry Smartphone with access to the internet that can use to check e-mails anytime (Keyton, 2012). Managers can send the emails to employees and clients anytime in case of emergency or if any message has to be conveyed. As soon as the e-mail is received, actions can be taken to resolve the issues. There are different team messaging applications also that are developed by various people, and these can be used in companies to convey messages to each other. One of the applications for team communication is called as Slack that is used by Starbucks in order to pass on the messages to all the employees directly. With this application, Starbucks has been able to be in touch with all the employees at any time, and it has solved various issues in minutes. MNC in Australia can also use this application to be in touch with employees at any time. It can also be used to communicate with clients so that proper supplies can be maintained and issues between parties can be resolved (Barbour, 2014). All these communications should be made on the regular basis so that regular issues can be solved and work can be done with proper efficiencies. Timely communication should also be done if any new achievement is done by the company or during the time of implementing new strategies. It will keep all the employees as well as clients to sync with the way in which Australian MNC is working. Communication with front line employees Front line employees are those who are the most important part of the organization as they directly deal with customers and are also involved in making of products. From the case study, it was analyzed that there has been a communication break from the top employees to the front line employees and vice versa (Rajhans, 2012). It has really affected the brand positioning of Australian MNC in the market as leaders are not able to communicate their vision to these people and also these employees are not able to provide the feedback that customers provide towards the organization. There are various ways in which this communication break can be resolved by conducting wise department wise meetings on a regular basis by managers and on a monthly basis by top management. Regular meetings with managers will allow them to convey the updated objectives of the company or if any new products or services that have been added which needed to be introduced to customers. Issues that front line employe es face while dealing with clients and employees can also be effectively communicated in these meetings. Managers will be able to motivate these employees and can push them to work hard (Loewy, 2012). Top management can communicate with all these employees all together via video conferencing in every nation that organization is situated in. Top management can convey their message to the employees and give them the ideas about new changes that company has incorporated or will be going to incorporate in the near future. Employees can communicate their feedbacks to managers which can be passed on to the board, and all the big issues can be discussed in these video conferencing meetings. Other than that, mobile applications are also great ways that can be used by top management to convey their vision to front line employees (Hashim, 2013). More than 85% of employees use smart phones and activating mobile first communication strategies can be very fruitful. Push notifications via mobile application will allow front line employees to know about new information any place and time. Top managers will also be able to connect all their 8000 employees altogether without any hassle. Feedback from clients regarding products and services Customers are the biggest clients of Australian MNC, and their feedback is very important for the improvement of products and services offered. One of the best ways that this can be incorporated and communication channel can be strengthened is by providing live chat support. It will allow the company to get closer to its entire client and most of the issues will be solved quickly. This live chat support can be made proactive, and feedbacks can be generated easily. Another way is by providing dedicated feedback form on the website of the company which can include all the relevant questions related to feedback (Zhu, 2017). This is one of the best ways to get in touch with and understand the positioning of the company in their mindset. Some important and regular customers can be called on the regular basis, and the main advantage that company will get is the first-hand feedback. Hearing the voice of customers will also help in judging the satisfaction levels of clients. This particular method is very effort sensitive and can be reserved for high sensitive clients. New trends in collecting the surveys are social media, and it can be actively used to not only be in touch with the customers but also to understand their issues and solve them then and there. However, social media can also create a negative image for the company as rumours spread much faster and for that communication channels on this medium should be very fast (Castells, 2013). Other than customers, suppliers are also very important clients, and their feedbacks are also important in order to improve the products and services of Australian MNC. The first thing that company can do is the creation of strategic supplier councils which consist senior members from supplier team and senior managers from the side of Australian MNC. The main purpose of this council is to listen to the key supplier's concerns, ideas in order to solve strategic planning issues. Another way is to install supplier evaluation software as it will allow the MNC to solicit the feedbacks and ideas of these people (Coombs, 2014). This software will help the suppliers to provide the changes that can be done to improve the supply chain and make delivery better. Issues around local language From the case study, it was analyzed that one of the biggest issues that are faced by Australian MNC is with the local language as these people are not able to communicate with some employees, suppliers and customers. Although the common language used in English still the issues with dialect still persist. There are many strategies that can be implemented by MNC to handle this issue like the use of plain language (LaBrie, 2015). Use of large and complicated words might create understanding and miscommunication issues which can offend some customers. Another way are to search for reliable translation services in terms of qualified translator or service that can fulfil needs of the company. However, the proper check has to be done before employing a translator by doing proper education check, etc. Employees can also be provided with training sessions so that they can understand the in and outs of the products and services they are selling. It will allow them to communicate with customers in their own dialect and manner (Grunig, 2013). Visual methods can also be used as they can be a lot more effective the telling. Pictures and diagrams can be used in explaining the complicated concepts which will allow employers and customers to understand it in much better manner. Cross cultural issues in different contexts Cross cultural communication can be defined as ways in which people from being different cultural background communicate with each other and also in the manner they endeavour to communicate across cultures. Australian MNC works in the different parts of the world in a different culture. It faces various cross cultural issues which are very important to be solved for the proper functioning of the company (Pettersson, 2013). One of the ways in which it can be handled is by keeping an open mind by understanding the ways in which people comprehend, communicate and make decisions across different types of backgrounds. It might be difficult to interpret all types of behaviour but still, significance can be made on this concept. The main aim of the company should be to understand and accept the differences in terms of a multicultural team and the ways in which they can be used to analyze the situation and make decisions. Other than that, organizational awareness can also be created by providing diversity training to all employees as it will allow MNC to make employees culturally mindful and adaptable while talking to people with different backgrounds (Harris, 2016). Outings and fun activities with all the employees can also be arranged by MNC as it will bring the employees with different background come closer and work in proper harmony. Promoting open communication can also be a boon to the company as it will allow employees to share their concerns and misconducts happened with them effectively. Fostering strong relationships with employees will also make the communication in company better with proper responses with everyone. Digital literacy and use of social media From the case study, it was analyzed that, Australian MNC works in the country like Nigeria and Oman where the digital literacy is very limited. Only 10-20% of the customers are aware of the use of social media channels. In these situations, reaching out to people becomes very difficult. The company in order to reach people can use the facilities of hotline numbers where all the queries and order can be handled (Schullery, 2013). Advertising can be done by providing advertising advertisements in television, newspapers, etc. Some big events can also be sponsored so that people can know about the Australian MNC and the products they sell. Various help centres can also be established in different parts of the country where people can reach and resolve all their issues while viewing new products. The trend of social media in the field of communication is increasing day by day, and it is one of the best methods that can allow Australian MNC to reach millions of customers worldwide with very low cost. Some of the popular social media channels are Facebook, Twitter, Instagram, etc. On Facebook, the company can create different posts about its products and services and share it in most creative manner. The post will reach a large number of people instantly, and people who are interested can directly connect with MNC. Various issues faced by people can also be resolved on social media by responding to people complaint (Michaelides, 2015). Twitter is another medium which is highly professionals and mostly used by companies to share some important news and events in limited words. This medium can also be used by Australian MNC to share the launch of its new products and services. Conclusion From the report, it can be analyzed that Australian MNC can easily solve its internal and external communication issues very easily by using various strategies. For the internal and timely communications, video conferencing, a messaging application like Slack, regular meetings with managers can be used as it will allow the company to know the responses of employees and their feedbacks. The company will also be able to share the information about company effectively. For external communication, the company can use feedback forums, develop online chat support, social media, and committees with suppliers, etc. to convey and receive the issues and news. References BETTS, C., (2015). A lesson from Amazon: Make sure your CEOs not out of touch with frontline staff. [Online]. Available through: https://venturebeat.com/2015/08/23/a-lesson-from-amazon-make-sure-your-ceos-not-out-of-touch-with-frontline-staff/. [Accessed on 1 September 2017]. Our Tesco., (2017). How We Communicate Together. [Online]. Available through: htt.ps://www.ourtesco.com/how-we-communicate-together/. [Accessed on 1 September 2017]. Shaganaa, S., (2014). Apple Internal CommunicationsStrategy. [Online]. Available through: https://shaganaas.wordpress.com/2014/05/02/apples-internal-communications-strategy/. [Accessed on 1 September 2017]. Books and Journals Adrian, A., (2012). Assessing Organizational Communication: Strategic Communication Audits. Guilford Press. Argenti, P., (2015).Corporate communication. McGraw-Hill Higher Education. Barbour, J., (2014). Organizational Communication: Approaches and Processes. Cengage Learning. Bisel, R., (2010). A communicative ontology of organization? A description, history, and critique of CCO theories for organization science.Management Communication Quarterly.24(1). Brown, T., 2012. Change communication: the impact on satisfaction with alternative workplace strategies.Facilities.30(3/4). pp.135-151. Castells, M., (2013).Communication power. OUP Oxford. Coombs, W., (2014).Ongoing crisis communication: Planning, managing, and responding. Sage Publications. Cornelissen, J., (2017).Corporate communication: A guide to theory and practice. Sage. Grunig, J., (2013).Excellence in public relations and communication management. Routledge. Harris, R., (2016). New organisations and new workplaces: Implications for workplace design and management. Journal of Corporate Real Estate. 18(1). pp.4-16. Hashim, J., (2013). Communicating and sharing working relationships with older employees. Journal of Communication Management. 17(2). pp.100-121. Keyton, J., (2012). Communication and Organizational Culture: A Key to Understanding Work Experiences. SAGE. LaBrie, R., (2015). Unified communications as an enabler of workplace redesign. Measuring Business Excellence. 19(1). pp.81-91. Loewy, D., 2012.Essentials of business communication. Cengage Learning. Michaelides, G., (2015). Workplace design: Conceptualizing and measuring workplace characteristics for motivation. Journal of Organizational Effectiveness: People and Performance. 2(3). pp.224-243. Muema, T., (2012). Effects of Poor Communication in an Organization: Case of Kenya Seed Company. GRIN Verlag. Pettersson, K., 2013. Analyzing effective communication in mathematics group work: The role of visual mediators and technical terms.Educational Studies in Mathematics. 82(3). pp.497-514. Rajhans, K., 2012. Effective organizational communication: A key to employee motivation and performance.Interscience Management Review. 2(2). pp.81-85. Robles, M., 2012. Executive perceptions of the top 10 soft skills needed in todays workplace.Business Communication Quarterly.75(4). pp.453-465. Schullery, N.M., 2013. Workplace engagement and generational differences in values.Business Communication Quarterly.76(2). pp.252-265. Stubbe, M., 2015.Power and politeness in the workplace: A sociolinguistic analysis of talk at work. Routledge. Venkatesh, V., 2013. Explaining employee job performance: The role of online and offline workplace communication networks.Mis Quarterly.37(3). Zhu, Y., (2017). Lets work out: communication in workplace wellness programs. International Journal of Workplace Health Management. 10(2). pp.101-115.

Human Resource Management A study on Aksa - Turkey

Question: Employee engagement is a key element of talent management: engaged employees feel positive about their job and identify with the organization (Robinson et al., 2004) and are less likely to leave (Harter et al., 2002). Critically analyze different factors which promote employee engagement within an organization. Answer: Abstract In current business scenario of the world all business organizations are practicing human recourse policies to achieve a sustainable business growth which is very important in this competitive environment. In this practice of human resource employee engagement is becoming very important to run their business. Practice of employee engagement provides many advantages to the company which helps in smooth business process as well as help to reduce the running cost. The performance of the company depends on the employees and employees perform well when the culture of the organization is good. The Department of human resource balances this process by many initiatives within the organization. Employee engagement is one of that process which helps to satisfy the employees social need in their work place. Leaders or managers are being trained to learn how to engage employees in every process of the organizational development. Engaging all the employees in their respective areas one can achiev e the highest performance. Employees are treated in such a way that everyone is equally important to the organization so the contribution of every employee is also important. This kind of activity incorporate a sense of self esteem which drive the motivational force of the employee to perform better for the organization (Citehr.com, 2015). Introduction Aksa Chemical is the worlds largest acrylic fiber producer having a non stop operation in seven days in aweek and 24 hours a day based in Turkey. They are consisting of huge work force combining their manufacturing and marketing department. To manage this huge work force the human resource department has to be very strong in their actions. The human resource department of Aksa chemical is structured in such a way that they can monitor employee performance in each department. Within many initiative of human resource department they have emphasized on the employee engagement program so that all the employees remain satisfied in their work place. To run this initiative of the employee engagement human resource department aims to increase safety and work environment in their work place and production process. Healthy and safety is the first priority for the Aksa chemical in their business process. To engage their employees human resource department of Aksa chemical conduct frequent train ing programs which are being held in every six months. It is mandatory for almost all the employees to take training which helps to motivate them as well as increase their performance quality. The policy of their training is to improve skills and knowledge to ensure the adaption of new technology. Another employee engagement program is 360 degree where individual development program are carried by the professional consultants to evaluate individuals. In this program employees can evaluate themselves in term of performance and behavior. This kind of program motivates employees to develop their own skills for their carrier success as well as the success of the company. Another objective of employee engagement program is to retain employees. Employee retention not only increases the performance of the company it also helps to reduce the cost of operating business (Aksa.com, 2015). Literature review Employee engagement is an upcoming field where the HR managers are required to put more attention. In an era of rapid globalization and fluctuating economies coupled with intense competition and changing needs of the consumers, the companies need to push its performance levels by reducing costs, improving their quality, enhancing its productivity and brining in innovative products quickly (Brajer-Marczak, 2014). The employees are the ones who will help the organization to achieve its goals. Thus it is important for the companies to keep their employees motivated and provide them job satisfaction as it will increase their productivity. They also need to ensure that they make the employee feel a valuable part of the organization by providing them with challenging tasks and breaking the monotony of work. It is important for the organization to align the personal goals of the employees with the organizational goals. Engaged employee are highly satisfied with their jobs and they walk an e xtra mile to make the organization competitive with respect to its competitors. There are various benefits that an organization receives by engaging its employees. Engagement provides a psychological satisfaction to the employees. Engaged employee yields higher productivity and they most of the time outperforms those who are not engaged. This happens because they get motivated and become flexible and gains the ability to take quick decision to solve small problems at work (Bridger, 2014). Engaged employee understand the strategies adopted by the company and contribute effectively towards the achievement of goals. They also become loyal to the company and this reduces the turnover rate of employee. All this can help the organization to reduce its operating income; a reduced level of absenteeism, fewer accidents takes place. There are many models, which can be applied by the organization to unlock the full potential of the employees (GagneÃÅ' , 2014). One such model is Sirotas three factor model. This model states that the engagement among employees can be attained through the fulfillment of three key engagement factors. They are: Achievement: When an employee is given a task which is challenging and he perceives it important for the organization, this creates a sense of achievement when he completes the job (Thompson, Lemmon and Walter, 2015). The feeling of pride is instilled in him when he is appropriately recognized for his efforts. This motivates him to continue to strive for better results in future. Camaraderie: This means providing a healthy working environment to the employees. The organization must create a work culture which is warm, cooperative and interesting. The environment must stimulate a sense of harmony among co-workers and it should crate mutual trust for each other (Hsieh and Wang, 2014). This will create sense of belongingness among employees. When an employee feel wanted, he automatically becomes more productive. Equity: The organization must ensure to prevent any kind of discrimination at the workplace. They should follow internal as well as external equity principle (Sharon, 2014). Internal equity means all employees should be provided the basic amenities at workplace and external means that they should get the pay as per the market standards. Maslows hierarchy of needs Maslows hierarchy of needs essentially deals with the hierarchy that is formed in a pyramid. There are different levels analyzed with the use of self-actualization process at the top. At the base of the model, the needs start from the physiological perspective. Physiological needs- These are the basis needs in any organization. This also includes the basic need like that of food, water, air that is crucial for the sustenance of person. Similarly, Harzing and Pinnington, (2010) put forward in any organization the employees also have the specific need like the worth of the job, the perspective of money and other important aspects that is important for the employee. It is the basic attraction the, employees have towards the organization in order to stay back or sustain. Safety needs- The needs are part of the safety and the security process that is important in any persons life. This also includes the analysis of violence, post traumatic and other experience that might be the problem of the individual. Armstrong and Taylor (2014) mentions the security can be based on personal level of security, financial, health and security against illness. The safety needs in case of the employees in an organization deals with the sense of security that they have within the organization. The importance of salary is crucial along with the attachment to the team, the working hours, the environment of work and such other factors. Love and belonging- This is the attachment people have towards the family or any other group. This includes the friendship, family and intimacy. It is the sense of belonging that makes a person feel attach to the family or society. Similarly, in case of an organization it is important to note that there has to be a belonging to the organization. This is the motivation that the employees have from the organization. They feel the integrity towards the organization with the help of the belonging aspect (CHUANG and Liao, 2010). Esteem- This is the self-analysis along with the confidence helps in driving the ideas of freedom, interdependence, and self-confidence. In case of the esteem it is the personal level respect that individuals have being a part of society. Similarly, Bindl and Parker (2010) opine in case of an organization the respect and the treatment of the employees play a key role. They feel engaged to the process and interact cohesively when they receive the respect that they deserve. Self actualization- This is the potentiality that, people have in personal life in order to accomplish themselves. It is the usual drive and the desire that people have in their life. In case of an organization, it is the urge of the employees to reach a particular position. This helps in generating their own potentiality to reach a point (Wollard and Shuck, 2011). Self transcendence- This is the perspective that transcends the ides of self to divinity and spirituality. This is more than motivation the urge to reach a particular position in the company (Coetzee and De Villiers, 2010). This is the idea of being self sufficient along with the idea of overpowering the performance of self. This perspective also includes the idea to inspire and motivate others. Maslows hierarchy of needs (employee engagement) (Source: Scancapture.co.uk, 2015) Motivational Factor for the Employee There are various motivational factors for the employees of the organization, which the organization can give to its employees. The motivational factor always helps the organization to motivate its employees to work hard or in accurate way for the organization. The Motivational factors for the employees are as follows: The Reward system for the employees of the organization always motivates the employees to work harder for the organization. The reward system can be in terms of monetary reward, or giving additional rewards. The monetary rewards is the best reward for the employees, because the main motive is to earn money for all the workers who work in the organization (Finne, 2015). The leadership quality can also be the motivational factors for the employees of the organization, as the employees always want to work under the good leader. So the good leadership style may engage the workers to do work for the organization (Scott Scott, 2015). Recommendation The human recourse is the most important resources for any organization. The proper utilization of the human resources makes the organization to run faster and smoother. The organization should use its human resources very accurately, so that it can help the organization to make progress in the future. There are some recommendations for the organization to make the proper utilization of the human resources: The organization can arrange for the training and development program for the employees of the organization, so that the employees of the organization can know work in a better way and the employees can also achieved the target for the organization, which also helps the company for its success. The organizational changes can also help the employees of the organization, changes in terms of technology, process of working or method of working. The technological changes can help the employees to work faster and easier. The appraisal system of the organization can also help the organization, to make the workers work more properly. The appraisal system motivates the employees of the organization to work hard for the organization. Conclusion The project tells about the employees engagement for the organization. In this project, we can see that the organization wants to utilize the human resources in a proper way, so that the organization can achieved the targets of the company. The proper utilization of human resources is the main focus for every organization, as the ultimate use of human resources can help the company to progress their work. 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